Question

a commercial for laundry detergent is shown. which of the following is an example of ethos in the commercial?
images of dirty clothes being thrown into the laundry
a comparison of the product with a competitor’s product
a statistic about how many people were satisfied with the product
an interview with a satisfied customer

Explanation:

Ethos in advertising appeals to credibility/trust. An interview with a satisfied customer uses the customer's positive experience to build trust in the product, which is ethos. Images of dirty clothes (pathos, emotional appeal), product comparison (logos, logical appeal), and a satisfaction statistic (logos) don't focus on credibility like a customer interview does.

Answer:

D. an interview with a satisfied customer (assuming the options are labeled A - D with D being "an interview with a satisfied customer")