Question

column a
1.

1. the process of deciding which products will be most strategic for the organization to produce.

2.

1. marketing an existing product in a new way to create a new opinion or view of the product in the minds of customers to increase sales.

3.

1. the assortment or selection of items that a business has on hand at a particular point in time.

4.

1. a working model of a new product for testing purposes.

5.

1. the process of changing and improving resources to create goods or services

6.

1. finding suppliers of materials needed for production of a product.

7.

1. the idea that people have about someone or something.

8.

1. manufacturing goods in large quantities using standard techniques

9.

1. business that sells materials, supplies, or services to an organization that creates product.

10.

1. introduction of a new product to a small portion of the target market to learn how it will sell.

column b
a. inventory
b. product planning
c. image
d. repositioning
e. test marketing
f. sourcing
g. prototype
h. mass production
i. supplier
j. conversion

Explanation:

1. The definition "The process of deciding which products will be most strategic for the organization to produce" matches "product planning" (b).
2. "Marketing an existing product in a new way to create a new opinion or view of the product in the minds of customers to increase sales" is "repositioning" (d).
3. "The assortment or selection of items that a business has on hand at a particular point in time" is "inventory" (a).
4. "A working model of a new product for testing purposes" is "prototype" (g).
5. "The process of changing and improving resources to create goods or services" is "conversion" (j).
6. "Finding suppliers of materials needed for production of a product" is "sourcing" (f).
7. "The idea that people have about someone or something" is "image" (c).
8. "Manufacturing goods in large quantities using standard techniques" is "mass production" (h).
9. "Business that sells materials, supplies, or services to an organization that creates product" is "supplier" (i).
10. "Introduction of a new product to a small portion of the target market to learn how it will sell" is "test marketing" (e).

Answer:

1. b. product planning
2. d. repositioning
3. a. inventory
4. g. prototype
5. j. conversion
6. f. sourcing
7. c. image
8. h. mass production
9. i. supplier
10. e. test marketing