Question

cls 2 product
question 25
using an existing brand name for an improved or new product that expands the brand is known as
a branding.
b brand equity.
c brand extension.
d licensing.
back

Explanation:

To solve this, we analyze each option:

• Option A: Branding is the overall process of creating a brand, not specifically using an existing brand for a new product.
• Option B: Brand equity refers to the value a brand holds, not the act of extending it to new products.
• Option C: Brand extension is defined as using an existing brand name for a new or improved product to expand the brand, which matches the question's description.
• Option D: Licensing involves allowing others to use a brand (or other intellectual property) for a fee, not the internal expansion of a brand with new products.

Answer:

C. brand extension.