Question

check your knowledge: craft brewing
3 tries left

1. explain the rise of craft brewing.

a. the craft brewing industry has seen exponential growth in the last 20 years because the industry limits the ingredients in its beer to water, barley, and hops. customers appreciate the simplicity and the consistency that this ensures.
b. the craft brewing industry has been steadily emerging over the last few decades even while the traditional brewing industry has been experiencing stagnated sales growth. patrons of craft breweries appreciate that each brewery is distinctly different. the craft brewing industry can be very collaborative, with local breweries helping to market and distribute each other’s products.
c. the craft brewing industry expanded once the techniques developed in monastery brew houses were released to home brewers.
d. the craft brewing industry has exploded in popularity because of its emphasis on lambic style beers fermented through exposure to wild yeasts and bacteria rather than by exposure to cultivated strains of brewer’s yeast. this process gives the beer a distinctive sour aftertaste, which has been very popular in recent years.

Explanation:

• Option A: Craft beer is known for its variety, not simplicity. So this option is incorrect.
• Option B: The craft - brewing industry has been growing steadily over decades. It offers unique products (each brewery is different) and has a collaborative aspect (local breweries help each other with marketing and distribution). This aligns with the characteristics of the rise of craft brewing.
• Option C: There is no significant evidence that the expansion of the craft - brewing industry was due to the release of monastery brew - house techniques to home brewers.
• Option D: While some craft beers may use wild yeasts and bacteria, it is not the main reason for the industry's explosion in popularity. The industry's growth is more about a general shift towards unique, local, and artisanal products.

Answer:

B. The craft brewing industry has been steadily emerging over the last few decades even while the traditional brewing industry has been experiencing stagnated sales growth. Patrons of craft breweries appreciate that each brewery is distinctly different. The craft brewing industry can be very collaborative, with local breweries helping to market and distribute each other’s products.