Question

in business - to - consumer e - commerce, ______. a. purchases involve careful multiple research and vendor comparisons b. purchases involve extensive negotiations over installations c. the size of a typical individual transaction is relatively small d. a typical transaction is often limited to a few major business customers

Explanation:

In business - to - consumer (B2C) e - commerce, it involves selling products or services directly to individual consumers. Consumers in B2C usually make purchases for personal use. These purchases are often for daily - use items, small - value goods, or services that an individual would consume. For example, buying a book, a piece of clothing, or a meal delivery service online. The nature of these products and services leads to relatively small - sized individual transactions compared to business - to - business (B2B) transactions where large - scale orders of raw materials, machinery, etc., are common.

• Option a: In B2C, while some research might be done (e.g., reading product reviews), it is not as extensive as in B2B where multiple research and vendor comparisons for large - scale, high - value purchases are the norm.
• Option b: B2C transactions do not involve extensive negotiations over installations. Installations are more relevant in B2B for complex machinery or large - scale infrastructure projects.
• Option d: B2C has a large number of individual customers, not a few major business customers. B2B is more likely to have transactions limited to a few major business customers for large - scale supply contracts.

Answer:

C. the size of a typical individual transaction is relatively small