Question

b223 dba type 2 post
cls 5 promotion
question 72
which of the following is a type of sales promotion that provides customers with immediate rewards?
a sweepstake entries
b price - off deals
c mail - in rebates
d product displays
back

Explanation:

To determine the correct answer, we analyze each option:

• A. sweepstake entries: Sweepstakes involve a chance to win, and the reward (if any) is not immediate or guaranteed at the time of purchase.
• B. price - off deals: Price - off deals reduce the price of the product at the point of sale. So customers get the benefit (the lower price) immediately when they make the purchase.
• C. mail - in rebates: For mail - in rebates, customers have to send in a form after purchase and then wait to receive the rebate. The reward is not immediate.
• D. product displays: Product displays are a form of promotional tool to attract attention but do not provide an immediate reward to the customer in the form of a discount or incentive at the time of purchase.

Answer:

B. price - off deals