Question

art opened a new computer store in town. when customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to arts 24-hour technical support team, and in-store software training classes. by offering all these things, art is most likely trying to

multiple choice

increase a new customers cognitive dissonance.

encourage an internal information search.

discourage ritual consumption.

stimulate problem recognition.

reduce a new customers cognitive dissonance.

Explanation:

Cognitive dissonance is the mental discomfort when a person holds conflicting beliefs or attitudes. By offering extra benefits (extended warranty, free installation, etc.), Art aims to reduce any doubts or discomfort a customer might have after purchasing (e.g., "Did I make the right choice?"). Internal information search is recalling past experiences/memories (not relevant here as Art is adding post - purchase value). Ritual consumption is about consumption in a ritualistic way (not related). Problem recognition is realizing a need (already happened as customer bought). So, reducing cognitive dissonance makes sense.

Answer:

reduce a new customer's cognitive dissonance.