Question

white enough is a brand of toothpaste. in an earlier campaign, white enough was advertised as an effective whitening toothpaste. however, due to declining sales, its parent company has decided to rethink its marketing strategy. in its new campaign, white enough is still portrayed as whitening toothpaste, but it also promotes a research study that shows where other familiar brands in the market fail to make the grade. in this campaign, white enough has tried to reposition

multiple choice
the target market.
its price.
its attributes.
the competition.
its application.

Explanation:

White Enough is still a whitening toothpaste but now also highlights the shortcomings of competitors. This is re - positioning the competition by showing how other brands fail to meet the mark while promoting itself. It's not about changing the target market, price, its own attributes, or application.

Answer:

D. the competition