Question

which of the following slogans best exemplifies the bandwagon technique?

\america has fallen in love with morning bran cereal. isnt it time you fall in love too?\
\you work hard all day. let morning bran cereal start your day.\
\the first steps of the day should be strong ones. let morning bran cereal help you get up.\
\morning bran cereal, made the natural way.\

Explanation:

Define the bandwagon technique

Using the Bandwagon Technique and Persuasive Techniques knowledge points
The bandwagon technique is a persuasive strategy that encourages people to act or think in a certain way because "everyone else is doing it." It relies on the human desire to fit in, belong, and not be left out of a popular trend.

Analyze the first option

Using the Bandwagon Technique knowledge point
The slogan "America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?" explicitly suggests that a vast group ("America") has already adopted this behavior. By asking "Isn't it time you fall in love too?", it directly pressures the reader to join the crowd so they are not left behind.

Analyze the remaining options

The other options appeal to different motives:

• "You work hard all day..." appeals to a sense of reward or routine.
• "The first steps of the day..." focuses on strength and energy.
• "...made the natural way" appeals to health and natural ingredients.

None of these suggest that a large group is already doing it.

Answer:

• (A) "America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?" (Correct answer)
• (B) "You work hard all day. Let Morning Bran Cereal start your day."
• (C) "The first steps of the day should be strong ones. Let Morning Bran Cereal help you get up."
• (D) "Morning Bran Cereal, made the natural way."