Question

which of the following are examples of micro-targeting?

correct answer(s)

marceline supports medicare for all, and she receives a phone call from a progressive candidate running on the issue of medicare for all.

simon works as an accountant, and he receives a generic robocall urging him to vote for a certain candidate.

jake supports lower levels of immigration, and he receives a campaign mailer about a candidates position to build a wall at the u.s.-mexico border.

finn, who works in manufacturing and opposes free trade agreements, watched a negative advertisement on tv during the local news.

incorrect answer(s)

Explanation:

Define micro-targeting

Micro-targeting involves using data on individual voters (such as their specific policy preferences, demographics, or consumer habits) to deliver highly tailored campaign messages directly to them.

Analyze each scenario

• Marceline supports Medicare for all, and she receives a phone call from a progressive candidate running on the issue of Medicare for all.
• This is micro-targeting because a specific individual's policy preference (Medicare for all) is matched with a highly tailored direct communication (a phone call about that exact issue).
• Jake supports lower levels of immigration, and he receives a campaign mailer about a candidate's position to build a wall at the U.S.-Mexico border.
• This is micro-targeting because Jake's specific policy stance (lower immigration) is matched with a highly tailored direct communication (a mailer about building a border wall).
• Simon works as an accountant, and he receives a generic robocall urging him to vote for a certain candidate.
• This is not micro-targeting because the communication is "generic" and not tailored to his specific profile or beliefs.
• Finn, who works in manufacturing and opposes free trade agreements, watched a negative advertisement on TV during the local news.
• This is not micro-targeting because television advertisements broadcast during local news are mass media communications sent to a broad, untargeted audience, rather than direct, individualized messages.

Classify options

• Correct Answers: Marceline's scenario, Jake's scenario.
• Incorrect Answers: Simon's scenario, Finn's scenario.

Answer:

Correct Answer(s)

• Marceline supports Medicare for all, and she receives a phone call from a progressive candidate running on the issue of Medicare for all. (Correct answer)
• Jake supports lower levels of immigration, and he receives a campaign mailer about a candidate's position to build a wall at the U.S.-Mexico border. (Correct answer)

Incorrect Answer(s)

• Simon works as an accountant, and he receives a generic robocall urging him to vote for a certain candidate.
• Finn, who works in manufacturing and opposes free trade agreements, watched a negative advertisement on TV during the local news.