Question

which of the following is an example of a company using channel management? (select the best answer.)
a company extends its store hours.
a company creates different ads for different types of customers.
a company only sells its product online.
a company uses a survey to get information about its customers.

Explanation:

Channel management involves managing the distribution channels (ways to get products to customers). Let's analyze each option:

• Option A: Extending store hours is about operational hours, not channel management.
• Option B: Creating different ads for different customers is marketing segmentation (promotion), not channel management.
• Option C: Selling only online is a decision about the distribution channel (online as the channel), so this is channel management.
• Option D: Using a survey for customer info is market research, not channel management.

Answer:

C. A company only sells its product online.