Question

which digital marketing strategy involves creating videos demonstrating how fantastic the products are so that followers will want to try them?

email marketing
influencer partnerships
online advertisements
social media

Explanation:

Analyze the core question

The question asks for a digital marketing strategy that involves creating videos demonstrating products so that "followers" will want to try them.

Evaluate the key terms

The term "followers" is a defining characteristic of social media platforms, where users subscribe to or follow accounts to view content like videos and product demonstrations.

Assess the given options

• Email marketing: Involves sending direct promotional messages to a subscriber list, not primarily focused on building a public base of "followers" who watch video demonstrations.
• Influencer partnerships: While this involves creators with followers, the strategy itself is a subset of social media or collaborative marketing, whereas the broader platform strategy is social media.
• Online advertisements: These are paid placements across various websites and search engines, targeting users based on search intent or browsing history rather than "followers."
• Social media: This strategy directly relies on creating engaging content (like videos) to build an audience of "followers" who interact with the brand.

Answer:

• Email marketing
• Influencer partnerships
• Online advertisements
• Social media (Correct answer)