Question

what heuristic estimates the probability of something occurring based on how easily one recalls relevant occurrences of the event?

representativeness
expected value
subjective utility
availability

Explanation:

Identify the core concept

The question asks for a heuristic that estimates the probability of an event based on how easily relevant occurrences of that event are recalled from memory.

Evaluate the options

• representativeness: Estimating probability based on how closely an item matches a prototype.
• expected value: A mathematical calculation of the average outcome of a risky decision.
• subjective utility: The personal value or satisfaction associated with an outcome.
• availability: Estimating probability based on the ease with which instances or associations come to mind (recall).

Answer:

• representativeness
• expected value
• subjective utility
• availability (Correct answer)