Question

what is defined as face - to - face communication between a salesperson and a potential customer to promote a product or service?
○ sales promotions
○ personal selling
○ indirect sales
○ advertising
question 12
personal selling is one of the most expensive types of promotion because salespeople be found, hired, trained, and then paid regularly.
○ true
○ false

Explanation:

Personal selling involves face - to - face communication between a salesperson and a potential customer for product/service promotion. Also, personal selling is costly due to hiring, training, and paying salespeople.

Answer:

Question 11: B. personal selling
Question 12: True