Question

united airlines introduced a new “basic economy” seat category to better compete with discount airlines like southwest and spirit. which of the following aspects of the marketing mix is united likely altering?
price
promotion
distribution
product
target market

Explanation:

The new "basic economy" seat category is a new product - offering by United Airlines. It represents a change in the product aspect of the marketing mix as it is a new type of service (seat category) being introduced to the market to compete with discount airlines.

Answer:

Product