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this segment of the tourist industry is very profitable, and statistics show that
the average __________ tourist spends about twice as much money as other
tourists.
leisure
smerf
mice
retired
In the tourism industry, the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment is known for being highly profitable. MICE tourists often have higher spending power compared to leisure, SMERF (Social, Military, Educational, Religious, Fraternal), or retired tourists due to the nature of their travel (business - related, group events with organized budgets etc.).
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MICE