Question

services are intangible customer benefits, whereas ______ are tangible items that you can physically touch.

○ supply chains

○ values

○ brands

○ goods

Explanation:

To solve this, we analyze each option:

• "supply chains" refer to the network of entities involved in producing and delivering a product, not tangible items you can touch.
• "values" are principles or beliefs, not physical items.
• "brands" are names, symbols, or designs identifying a product, not physical tangible items.
• "goods" are physical, tangible items that can be touched, contrasting with intangible services.

Answer:

D. goods