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Question
select the correct answer. which sentence is most likely to build an authors ethos appeal? a. seventy - five percent of canoe accidents could be prevented if people followed safety procedures. b. as the head lifeguard on kidd lake, im responsible for safe swimming and boating. c. you dont have to wear a life jacket at kidd lake as long as you dont rent a canoe. d. people who go in canoes without wearing life jackets are idiots.
To build ethos (credibility), a speaker/writer can establish their authority or experience. Option B introduces the speaker as the head lifeguard, showing their expertise in safety, which builds ethos. Option A is a statistic (logos), C is a rule (not ethos), D is an insult (pathos or unethical).
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B. As the head lifeguard on Kidd Lake, I'm responsible for safe swimming and boating.