Question

researchers wanted to study how consumers reactions to an ad may be affected by other ads. the researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. the researchers concluded that reactions to an ad may be affected by ______ which choice most logically completes the text? choose 1 answer: a the amount of detail viewed in previous ads. b the time of day that the ad is viewed. c the length of time viewing previous ads. d the number of people who viewed the ad.

Explanation:

The study compares participants who saw ads with different detail levels (less detailed or more detailed) before viewing a second ad. The key difference in their experience was the amount of detail in the previous ad, which affected their opinion of the second ad. Options B, C, and D introduce factors (time of day, viewing time, number of viewers) not mentioned in the study. Only option A aligns with the study's variables.

Answer:

A. the amount of detail viewed in previous ads.