Question

a regional bank is analyzing its customer base to improve its services and offerings.
the bank categorizes its customers based on their preferred banking method (online vs. in person) and their primary account type (checking vs. savings). here is the collected data for a sample of 600 customers:

• 300 customers prefer online banking, with 180 primarily using a checking account.
• the total number of customers who prefer in - person banking and primarily use a savings account is 150.

the bank is interested in understanding the distribution and preferences of its customers to tailor its marketing strategies more effectively.
120 online banking customers use a savings account. calculate the number of customers who primarily use a savings account.

Explanation:

Step1: Identify relevant data

From the table, total online customers = 300 (since total customers = 600, in - person = 300, so online = 600 - 300). Total savings account customers = 150.

Step2: Use intersection formula

We want to find the number of online customers who use savings account. From the table, the number of online - savings customers can be found by looking at the cell where "Online" (column) and "Savings Account" (row) intersect. The value is 120.

Answer:

120