Question

question 23 (mandatory) (1 point)
idea marketing is often combined with _____ to market ideas that are meant to change how people think or act.

a) place marketing

b) relationship marketing

c) people marketing

d) event marketing

Explanation:

Idea marketing aims to change people's thoughts or actions. People marketing focuses on promoting individuals (their skills, values, etc.). Combining idea marketing with people marketing makes sense as influencing people (via people marketing) aligns with changing how they think/act (idea marketing). Place marketing is about locations, relationship marketing about customer relationships, event marketing about events—these don't fit as closely as people marketing for idea - related behavior change.

Answer:

c) people marketing