Question

question 6 of 16
what is the purpose of a crm (customer relationship management system)?
select an answer from the options below.
a to ensure customer satisfaction with a product or service.
b to address problems with a product or service.
c to persuade customers to make a purchase.
d to manage customer interactions and communications.

Explanation:

A CRM (Customer Relationship Management) system is primarily designed to manage customer interactions and communications throughout the customer lifecycle. Option A is about ensuring satisfaction (more of a result of good CRM, not the core purpose). Option B is about addressing product/service problems (related to customer support, not the main CRM purpose). Option C is about persuading purchases (more sales - focused, not CRM's core). Option D accurately describes the core purpose of a CRM system.

Answer:

D. to manage customer interactions and communications.