Question

question 3 of 15
what is the marketing concept?
select an answer from the options below.
a
a marketing activity that involves making customers aware of an organizations product or service, and
convinces them that they want or need it.
b
informing potential customers that a product or service exists, and the results they should expect from using
it.
c
a marketing activity an organization engages in to collect data about existing customers perceptions of the
organization.
d
to analyze and identify the needs and wants of customers, and build strategies to satisfy those needs and
wants, better and more effectively than its competitors.

Explanation:

The marketing concept focuses on understanding customer needs and wants, then creating strategies to satisfy them better than competitors. Option A describes promotion, B is informing (like advertising), C is market research. Option D aligns with the marketing concept's core of customer - centric strategy and competitive advantage.

Answer:

D. To analyze and identify the needs and wants of customers, and build strategies to satisfy those needs and wants, better and more effectively than its competitors.