Question

question 2 of 10
read this paragraph:
because they come from a business background,
executives tend to have little to no understanding of their
companys product or service - whether its frozen
potatoes or deep tissue massages. why, therefore, would
an executive ever bother to invest in his companys product
or service when he can invest in sales, marketing, account
management, or something else that has meaning in his
world?
what is most clearly the central idea of the paragraph?
a. executives are largely unremarkable people who play it safe.
b. middle managers are in the best position to make company
decisions.
c. companies tend to marginalize their products and services.
d. sales, marketing, and similar departments are superior

Explanation:

The paragraph states that executives from a business background lack understanding of their company's product or service. It then questions why they would invest in the product/service when they can invest in other areas (sales, marketing, account management) that are more relevant to their business - oriented world. This implies that companies (through their executives) are not prioritizing the product/service, i.e., marginalizing it.

• Option A: There is no mention of executives being "unremarkable" or "playing it safe" in the paragraph.
• Option B: Middle - managers are not mentioned at all in the given paragraph.
• Option D: The paragraph does not claim that sales, marketing, etc. are "superior" in an absolute sense, but rather that they are more relevant to executives' business - oriented perspective, which leads to the marginalization of products/services.

Answer:

C. Companies tend to marginalize their products and services.