Question

the primary purpose of marketing research is to: reduce uncertainty in marketing decision making replace managerial judgment with statistics provide salespeople with scripts for selling guarantee that every new product will succeed

Explanation:

Marketing research aims to gather data and insights to inform marketing decisions. Reducing uncertainty in decision - making is a core purpose. Replacing managerial judgment with statistics is incorrect as judgment still plays a role. Providing sales scripts is not the primary purpose of marketing research. And no research can guarantee every new product will succeed.

Answer:

A. Reduce uncertainty in marketing decision making