Question

match the type of campaign with the campaign characteristics that describe it.

mass media campaign
grassroots campaign

money-intensive
statewide campaign
labor-intensive
local campaign

Explanation:

Analyze mass media campaigns

Mass media campaigns target large audiences across broad geographic areas, such as statewide races. They rely heavily on television, radio, and digital advertising, making them highly money-intensive rather than relying on volunteer labor.

Analyze grassroots campaigns

Grassroots campaigns operate at the local level, focusing on direct voter contact like door-to-door canvassing and phone banking. These efforts rely heavily on volunteer mobilization, making them labor-intensive.

Match characteristics to campaign types

• money-intensive \(

ightarrow\) mass media campaign

• statewide campaign \(

ightarrow\) mass media campaign

• labor-intensive \(

ightarrow\) grassroots campaign

• local campaign \(

ightarrow\) grassroots campaign

Answer:

Campaign Characteristic	Campaign Type
statewide campaign	mass media campaign
labor-intensive	grassroots campaign
local campaign	grassroots campaign