Question

match the information about a company to the correct swot analysis element.
an abundance of customers
a small budget
a strong base of employees
a direct competitor
limited equipment
opportunity
strength
weakness
threat

Explanation:

• An abundance of customers: This represents an external positive factor that the company can leverage, which is an Opportunity.
• A small budget: This is an internal negative aspect that hinders the company's operations, so it is a Weakness.
• A strong base of employees: This is an internal positive aspect that gives the company an edge, thus it is a Strength.
• A direct competitor: This is an external negative factor that poses a challenge, so it is a Threat.
• Limited equipment: This is an internal negative aspect that restricts the company's capabilities, so it is a Weakness.

Answer:

• An abundance of customers: Opportunity
• A small budget: Weakness
• A strong base of employees: Strength
• A direct competitor: Threat
• Limited equipment: Weakness