Question

marketing theory would define starbucks, caribou coffee, and dunkin’ donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase. true false question 30 0.4 pts most fines for the ftc are approximately $1 - 2 million dollars if prosecuted at the state level, or can rise to $12 - 13 million at the federal level. however, there have been two big settlements that stand out from the rest that were covered in the slides relating to chapter 03. ________ was fined $25 million. this was followed up a year later with _______ being fined $40 million. the increase in the 2nd brand penalized was likely out of frustration by the ftc as the type of product in question was similar, and it used the same influencer in their promotions (both traditional and digital ads, as well as their earned media/pr). reebok; sketchers pom wonderful; sketchers reebok; duracell sketchers; reebok

Explanation:

1. For the first - question: Starbucks, Caribou Coffee, and Dunkin’ Donuts are direct competitors as they all operate in the coffee - selling market and target similar customer segments. So the statement is false.
2. For the second - question: Pom Wonderful was fined $25 million and Sketchers was fined $40 million by the FTC due to similar product types and use of the same influencer in promotions.

Answer:

1. False
2. Pom Wonderful; Sketchers