QUESTION IMAGE
Question
market segmentation divides:
select one:
a. a market into distinct groups
b. a product into parts
c. teams into functions
d. costs into fixed and variable
Market segmentation is a marketing (and business) concept where a market is divided into distinct groups of consumers with similar characteristics, needs, or behaviors. Option a aligns with this definition. Option b refers to product division, not market segmentation. Option c is about team organization, unrelated to markets. Option d is cost classification, not market segmentation.
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a. A market into distinct groups