Question

innovative installers provides a variety of services related to office space and relocations. the company uses a variety of marketing methods including cold calls, direct mail, and a website. the founders of the company believe the company could communicate better with potential customers who may not know of the companys existence. as a result, the founders have decided to participate in a trade show targeted at small businesses next april. what can they do to increase the probability that they will get business from their appearance at the trade show? multiple choice set up their display to maximize its visibility. practice communicating 30 to 40 points to get your message across. respect the privacy of booth visitors. avoid being assertive when contacting potential customers.

Explanation:

Maximizing display visibility attracts more potential customers to the booth, increasing interaction opportunities and the chance of securing business. Communicating 30-40 points is too overwhelming (concise messaging is better). Respecting privacy is basic but not a direct driver of business. Avoiding assertiveness may reduce engagement effectiveness.

Answer:

A. Set up their display to maximize its visibility.