Question

the final step of judging an advertisements effectiveness is to

identify its target audience.
identify its media technique.
determine why it worked or why it did not.
explain how it could have been improved.

Explanation:

Analyze the evaluation process

Using the Media Analysis Evaluation knowledge point

1. Identifying the target audience and media techniques are early steps in analyzing an advertisement.
2. Determining why an ad worked or did not work evaluates its overall effectiveness.
3. The final step of judging effectiveness is to explain how it could have been improved based on that evaluation.

Compare the options

Using the Media Analysis Evaluation knowledge point

• "identify its target audience" is an initial analysis step.
• "identify its media technique" is a structural analysis step.
• "determine why it worked or why it did not" is the evaluation step.
• "explain how it could have been improved" is the final, constructive step of judging effectiveness.

Answer:

• identify its target audience.
• identify its media technique.
• determine why it worked or why it did not.
• explain how it could have been improved. (Correct answer)