Question

for each statement about the selection of distribution channels, select true or false. note: you will receive partial credit for each correct selection. products that are bulky, large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer. perishable products require more direct distribution. product price affects the length of a distribution channel. true false

Explanation:

• Bulky, large - sized, and technically complicated products are usually sold through fewer handlers (not multiple) to minimize handling risks and costs. So the first statement is False.
• Perishable products need to reach consumers quickly to avoid spoilage, so more direct distribution (shorter channels) is required. So the second statement is True.
• Product price does affect the length of a distribution channel. High - priced products often have shorter channels (e.g., luxury goods sold directly or through exclusive retailers) to maintain brand image and control over pricing and customer experience. Low - priced, mass - market products may have longer channels. So the third statement is True.

Answer:

1. False
2. True
3. True