Question

in the context of consumer product categories, which of the following best describes convenience products?
○ a. they are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
○ b. they are the very expensive products that consumers buy frequently with ample consideration and analysis.
○ c. they are the goods and services that hold little interest (or even negative interest) for consumers.
○ d. they are the expensive products that consumers seldom purchase.

Explanation:

Convenience products are low - cost, frequently - purchased items. Consumers don't spend much time analyzing them. Option B is wrong as they are not very expensive. Option C describes unsought products. Option D describes specialty products.

Answer:

A. They are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.