Question

a company that practices channel management should be especially careful to avoid ______________. (select the best answer.)

○ network marketing
○ telemarketing
○ unfair discrimination
○ bait-and-switch advertising

Explanation:

In channel management, companies must ensure fairness across distribution channels. Unfair discrimination (treating channel partners unequally without valid reason) is a key risk to avoid, as it can harm relationships and violate regulations. Network marketing and telemarketing are marketing methods, not risks unique to channel management avoidance. Bait - and - switch is an advertising fraud, not directly tied to channel management fairness.

Answer:

C. Unfair discrimination