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Question
your company manufactures 72 hr. emergency kits and sells them for a low profit margin. you want to expand your customer base to increase your sales volume, but you have a limited budget. what marketing method would be the best choice?
options: email, local television ad, social media, distribute flyers
The company has a limited budget and low - profit margin. Social Media marketing is cost - effective compared to Local Television Ad (which is expensive), Email (requires building an email list and may have lower reach for new customers), and Distribute Flyers (has limited reach and higher per - unit cost for printing/distribution). Social Media can target a wide audience at a relatively low cost, helping to expand the customer base with the budget constraint.
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