Question

companies that pursue a _______________ customize or differentiate their products to meet unique local needs, tastes, or preferences.

a. transnational strategy
b. multidomestic strategy
c. turnkey project
d. strategic alliance
e. global strategy

Explanation:

To solve this, we analyze each option:

• A. Transnational strategy: Balances global integration and local responsiveness but not solely focused on local customization.
• B. Multidomestic strategy: Companies adapt products/services to local markets’ unique needs, tastes, or preferences. This matches the description.
• C. Turnkey project: Involves delivering a complete project, not a strategy for product customization.
• D. Strategic alliance: A partnership, not a strategy for local customization.
• E. Global strategy: Standardizes products globally, not customizing for local needs.

Answer:

B. multidomestic strategy