Question

classify each distribution characteristic as a characteristic of a direct, indirect, or hybrid distribution channel
businesses have complete control over distribution and pricing
customers buy products from a business warehouse
a product is sold from a company website and delivered by a different company
retailers sell a manufacturers product
wholesalers sell a manufacturers product
direct
indirect
hybrid

Explanation:

• Direct: In a direct distribution channel, the business has direct control over the process. When "Customers buy products from a business' warehouse", it's a direct interaction without intermediaries. Also, "Businesses have complete control over distribution and pricing" is a key characteristic of direct channels as there are no middle - men to interfere.
• Indirect: Indirect channels involve intermediaries. When "Retailers sell a manufacturer's product" or "Wholesalers sell a manufacturer's product", retailers and wholesalers are intermediaries in the distribution process.
• Hybrid: A hybrid channel combines elements of direct and indirect. When "A product is sold from a company website (direct element) and delivered by a different company (indirect element)", it is a hybrid model.

Answer:

• Direct: "Businesses have complete control over distribution and pricing", "Customers buy products from a business' warehouse"
• Indirect: "Retailers sell a manufacturer's product", "Wholesalers sell a manufacturer's product"
• Hybrid: "A product is sold from a company website and delivered by a different company"