Question

classify each distribution characteristic as a characteristic of a direct, indirect, or hybrid distribution channel
wholesalers sell a manufacturers product
retailers sell a manufacturers product
a product is sold from a company website and delivered by a different company
businesses have complete control over distribution and pricing
customers buy products from a business warehouse
direct
indirect
hybrid

Explanation:

• Direct distribution channel: In a direct distribution channel, products move directly from the manufacturer to the end - customer without intermediaries. When "Customers buy products from a business' warehouse", there is no middle - man involved. Also, when "Businesses have complete control over distribution and pricing", it implies a direct channel as intermediaries would usually have some influence on these aspects.
• Indirect distribution channel: An indirect distribution channel involves intermediaries. When "Wholesalers sell a manufacturer's product" and "Retailers sell a manufacturer's product", wholesalers and retailers are intermediaries in the distribution process.
• Hybrid distribution channel: A hybrid distribution channel combines elements of direct and indirect channels. When "A product is sold from a company website (direct element) and delivered by a different company (indirect element)", it is a hybrid channel.

Answer:

• Direct: Customers buy products from a business' warehouse; Businesses have complete control over distribution and pricing
• Indirect: Wholesalers sell a manufacturer's product; Retailers sell a manufacturer's product
• Hybrid: A product is sold from a company website and delivered by a different company