Question

chapter 09. participation, campaigns, and elections
page 266
9.3. explain strategies campaigns use to win elections.
complete the following statement.
negative campaign ads are more likely to address , whereas positive campaign ads tend to focus on .
endorsements policy positions personal characteristics

Explanation:

Analyze the focus of negative campaign ads

Negative campaign ads are strategically designed to critique opponents, and political science research shows they are significantly more likely to address specific policy positions and voting records rather than vague personal traits.

Analyze the focus of positive campaign ads

Positive campaign ads are designed to build a favorable image of the candidate, typically focusing on personal characteristics, values, leadership qualities, and family background to establish trust and likability.

Answer:

Complete the following statement.

Negative campaign ads are more likely to address <blank>policy positions</blank>, whereas positive campaign ads tend to focus on <blank>personal characteristics</blank>.