Question

analyzing the social effect of mass media coverage

imagine this is one ad in a huge ad campaign for b.i.g.g. bars. what is the most likely social effect of this campaign?

• people will start watching and playing basketball more often.
• people will start to believe that food supplements like energy bars are as healthy as real food.
• people will start naming their products after celebrities.

Explanation:

Analyze the advertisement's message

The advertisement features a famous athlete, "Basketball Legend Johnny 'Slamm' Dunk," endorsing "B.I.G.G. Bars" with the slogan "Stays Strong with B.I.G.G. Bars." This is a classic celebrity endorsement technique in Media Analysis designed to associate physical strength, athletic success, and health with consuming energy bars.

Evaluate the social effects

Using Media Literacy, we analyze how a large-scale campaign like this influences public perception. By repeatedly showing a strong, successful athlete relying on energy bars to "stay strong," the campaign encourages the public to view these processed food supplements as highly nutritious, healthy, and essential for physical fitness.

Assess the given options

• Option 1: "People will start watching and playing basketball more often." This is unlikely because the primary focus of the commercial message is product consumption, not sports participation.
• Option 2: "People will start to believe that food supplements like energy bars are as healthy as real food." This directly aligns with the persuasive intent of associating the supplement with elite health and strength.
• Option 3: "People will start naming their products after celebrities." This is incorrect because consumers do not create or name commercial products as a result of viewing ads.

Answer:

• People will start watching and playing basketball more often.
• People will start to believe that food supplements like energy bars are as healthy as real food. (Correct answer)
• People will start naming their products after celebrities.