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Question
americas bananas uses the same marketing mix strategy no matter where its products are sold, because one strategy satisfies the needs and wants of all customers. this demonstrates
multiple choice
differentiated targeting.
behavioral targeting.
undifferentiated targeting.
niche marketing.
mass marketing.
Undifferentiated targeting uses a single marketing - mix for all customers assuming homogeneous needs. Here, America's Bananas uses one strategy for all, which is characteristic of undifferentiated targeting. Differentiated targeting uses different strategies for different segments, behavioral targeting focuses on customer behavior, niche marketing targets a small specific segment, and mass marketing is a very broad approach but undifferentiated targeting is more specific in this context.
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C. undifferentiated targeting