Question

1. sports support is a new web-based sporting goods company geared toward athletes with special needs. they are interested in creating a commercial that will relate to their customers. which of the following scenarios will best relate to their customers?

an athletic-looking young adult jumping a bicycle over a large jump, he lands the bike perfectly and continues his ride

an intense basketball game and at the end of the commercial, the viewer sees that all athletes are in wheelchairs

a young girl rides a horse along a trail

a leisurely game of basketball in a driveway showing an adult male and a young boy

Explanation:

Identify the target audience

The company, Sports Support, is a web-based sporting goods company specifically geared toward athletes with special needs. To create an effective commercial, the company must apply Target Market Analysis to understand who their primary customers are and what experiences will resonate with them.

Evaluate the options based on representation

In Commercial Writing, relating to a specific audience requires authentic representation of their lived experiences. Let's analyze the options:

• Option 1 (jumping a bicycle over a large jump) represents extreme sports but does not specifically depict or relate to athletes with special needs.
• Option 2 (an intense basketball game where all athletes are in wheelchairs) directly represents adaptive sports, showing athletes with special physical needs competing intensely.
• Option 3 (a young girl riding a horse along a trail) is a general leisure activity and does not specifically highlight adaptive sports or athletes with special needs.
• Option 4 (a leisurely game of basketball in a driveway) represents a standard family scenario without any direct connection to the target demographic.

Select the most relatable scenario

The second scenario directly showcases wheelchair basketball, which is a prominent adaptive sport. This visual representation directly aligns with the company's mission and will best relate to their target market of athletes with special needs.

Answer:

• (A) an athletic-looking young adult jumping a bicycle over a large jump, he lands the bike perfectly and continues his ride
• (B) an intense basketball game and at the end of the commercial, the viewer sees that all athletes are in wheelchairs (Correct answer)
• (C) a young girl rides a horse along a trail
• (D) a leisurely game of basketball in a driveway showing an adult male and a young boy