Question

if you are asked to place an ad in the yellow pages a real estate agents newsletter, an agents business card, or a presentation folder, the following are good things to ask for in return except
a testimonial form the printer soliciting the ad
a meeting with the office manager
help setting up an office presentation
ten copies of a presentation folder with your ad in it
an endorsement from an agent placed above your ad
question 28
1 pts
the best way to track your advertising campaign is to
ask the yellow pages salesperson for statistics on response rates
if you took out a yellow pages display ad track the number of people that call you
ask each caller how he or she heard about you
include coupons with your ad and count the number of coupons that come in
ask an agent to ask clients how they heard about you and to report back

Explanation:

For the first question, a testimonial from the printer soliciting the ad is not a typical or valuable thing to ask for in return for placing an ad in real - estate related materials. For the second question, asking the Yellow Pages salesperson for response - rate statistics may not be the most reliable as they may have biases, while tracking calls, asking callers, counting coupons, and having agents report back are more direct ways to track the campaign.

Answer:

First question: A. A testimonial form the printer soliciting the ad
Second question: A. Ask the Yellow Pages salesperson for statistics on response rates