Question

why do many business owners avoid market research?

theyre afraid of hearing any negative feedback.
they dont know how to do it.
theyre unwilling to take the time.
theyre shy.

question 2 (5 points)
which of the following is true of a good survey about a particular industry?

its biased toward a particular outcome.
it uses a small sample size.
it has a short-term focus.
it has a broad sample, including people who know nothing about the industry.

question 3 (5 points)
barnes & noble and amazon would be considered a(n) ______ because they sell similar products.

strategic group
oligopoly
overlapping group
customer group

Explanation:

Analyze market research avoidance

Business owners often avoid market research because they are unwilling to spend the necessary time and resources on it.

Evaluate survey characteristics

A good industry survey requires a broad sample size that includes a diverse range of participants, including those who may not have direct, specialized knowledge of the industry, to ensure unbiased and comprehensive data.

Identify competitor classification

Barnes & Noble and Amazon compete directly in the same product categories (like books) and target similar customer segments, which classifies them as a strategic group.

Answer:

Question 1

• They're afraid of hearing any negative feedback.
• They don't know how to do it.
• They're unwilling to take the time. (Correct answer)
• They're shy.

Question 2

• It's biased toward a particular outcome.
• It uses a small sample size.
• It has a short-term focus.
• It has a broad sample, including people who know nothing about the industry. (Correct answer)

Question 3

• strategic group (Correct answer)
• oligopoly
• overlapping group
• customer group