Question

while recording a transaction, the concept adopted is
a unit of measurement
going concern
business entity
matching revenues and expenses

Explanation:

The business entity concept separates the business from its owners. When recording a transaction, this concept is crucial as it ensures that business - related transactions are recorded separately from personal transactions of the owners. The going - concern concept assumes the business will continue operating in the long - run, the unit of measurement concept is about using a standard monetary unit for recording, and the matching revenues and expenses concept is about recognizing revenues and related expenses in the same accounting period.

Answer:

C. business entity