Question

which two persuasive appeals are used in this ad?
34.2 million americans have
been a victim of identity theft.
dont be caught unprepared.
zumsafe fraud protection.
ethos (character)
logos (reason)
pathos (emotion)

Explanation:

• Logos (reason): The ad presents a statistic ("34.2 million Americans have been a victim of identity theft"), which is a form of logical appeal. Statistics are used to provide factual evidence to support the claim that identity theft is a significant issue, thus appealing to the audience's sense of reason.
• Pathos (emotion): The visual of a thief (in a stereotypical thief outfit with a mask) stealing money, combined with the warning "Don't be caught unprepared", evokes fear and concern. These emotions are aimed at persuading the audience to take action (presumably by using Zumsafe Fraud Protection) to avoid becoming a victim, which is an emotional appeal.

Answer:

logos (reason), pathos (emotion)