Question

which strategy involves using ethical appeals to persuade an audience?
a. pathos
b. ethos
c. rhetoric
d. logos

which of the following best describes pathos in the context of persuasion?
a. using statistics and data to support an argument
b. presenting a balanced viewpoint
c. establishing trust and credibility
d. appealing to the audiences emotions

Explanation:

• For the first question: In rhetoric, ethos is the ethical appeal. It focuses on the credibility and character of the speaker. Pathos is the emotional appeal, logos is the logical appeal, and rhetoric is the broader art of persuasion.
• For the second question: Pathos specifically aims to evoke the audience's emotions. Using statistics/data is logos. Presenting a balanced viewpoint is not the core of pathos. Establishing trust/credibility is ethos.

Answer:

1. B. Ethos
2. D. Appealing to the audience's emotions