Question

which rhetorical appeal is primarily used in this ad?
sanibreeze
air freshener
smell happy.
sanib
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the phrase "Smell happy" and the image of a bright, cheerful field of flowers. These elements are designed to evoke an emotional response (happiness) in the viewer. Pathos is the rhetorical appeal that targets emotions. Ethos (character) would involve establishing credibility (e.g., "trusted brand"), and logos (reason) would involve presenting facts or logical arguments (e.g., "eliminates 99% of odors"). Since the ad focuses on making the viewer feel happy, it primarily uses pathos.

Answer:

pathos (emotion)