Question

which rhetorical appeal is primarily used in this ad? moms have trusted us for generations airsoft detergent ethos (character) logos (reason) pathos (emotion)

Explanation:

Ethos is an appeal to credibility or character. The ad emphasizes that "Moms have trusted us for generations," which is an attempt to build trust and credibility (character) with the audience. Logos is an appeal to logic, which isn't shown here. Pathos is an appeal to emotion, but the main focus is on trust (character) rather than evoking an emotional response like sympathy or fear.

Answer:

ethos (character)