Question

which rhetorical appeal is primarily used in this ad?
bl aze your own trail
the all - new ace 450
ethos ( character )
logos ( reason )
pathos ( emotion )

Explanation:

The ad uses the phrase "BLAZE YOUR OWN TRAIL" which evokes a sense of adventure and freedom. This is an emotional appeal as it aims to stir feelings of excitement and the desire for an adventurous lifestyle in the viewer. Ethos would involve establishing credibility (e.g., expert endorsements), and logos would involve presenting facts or logical arguments (e.g., fuel - efficiency data). Since the ad focuses on creating an emotional response (the allure of adventure), it is primarily using pathos.

Answer:

pathos (emotion)